Packaging

Beer for Dogs? 

I wanted to create a beer that was healthy, delicious, and nutritious for a dog. My first instinct was to research the best place to find the most amazing beef. Dogs love meat right?
Argentina came up and so I created a story revolving around a Guacho and his dog, Fuerte. Fuerte became sick so the Gaucho made a drink for him using the beef he had on his farm and magically cured Fuerte. So as the saying goes, "Only strong dogs drink beer." 

 

Concept: playful, hipster, original

Student work. Project length:
2 days. 3 days refinement. 


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