Festival Branding

A block party in one of the most up-and-coming spots in Brooklyn. I thought of people at a festival on their friend's shoulders with their hands up dancing to the music enjoying life. 
The type package shows the energy of the people. Ashy colors of grunge yet making them modern and inviting.  

Concept: Grungy, modern, excited

Student work. Project length:
2 days. 3 days refinement.